Call Hal at 508.524-5185
or email

in2ative, LLC

Maui, HI

Cape Cod, MA

        We start with a market audit. Who you are? What    
           do you and how do you do? And what do you do better than the competition? Who is the competition? What are they doing? Spending? What are they saying with their advertising campaign? How do your customers perceive you? In fact, who are they? How large is your potential market? Your goals and objectives?

     That’s a lot of questions. And before we start crafting solutions and concepts, we need to gather that information. And gather it into a concise statement of whom you are and what you want to be perceived as by your customers. In other words, your positioning.

We then take your positioning and integrate it into a document we call the Creative Brief. This document is like the directions for building a model airplane. The Creative Brief includes your positioning, market audit, demographic profile of your customer, mandatories that “have to” be included in all advertising and media messages, goals and objectives for the campaign, likes and dislikes, company or product personality, media, and budget to create the advertising.

     Then we begin the process of creating your advertising. But before we do, you sign off on the Creative Brief. So the only surprises are the creative ones.





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